The current economic environment has dealt significant blows to major media, sports and entertainment players. Advertising dollars have slipped and both online and print media organizations are feeling the impact. But in spite of these significant challenges, the industry still presents strong opportunities for growth and success in the future—if you’re positioned to take advantage of them.
AlixPartners—For when it really matters
At AlixPartners, we understand the significant challenges facing media, sports and entertainment organizations. Our portfolio of services is unmatched and ideally suited to you in navigating this complex new environment.
Find out more about how we can help with:
- Business model development including growth strategy, mergers and acquisitions and partnerships and alliances
- Revenue optimization including marketing strategy, pricing, advertising and promotional effectiveness, and sales and channel management
- Cost structure improvements including overhead cost reduction initiatives, procurement improvements, and outsourcing strategies
- Organizational, financial, and IT restructuring
- Cash flow management including working capital improvements
- Bankruptcy management
- Litigation support
Media & Entertainment Industry
Why it really matters
The media industry is in the midst of unprecedented change. Rapidly accelerating digital technologies and rapidly shifting consumer behavior are combining to render once stable, predictable business models ineffective and unprofitable.
Facing unrelenting secular and cyclical pressures, legacy revenue and cost models no longer suffice. Shifting advertising spending is creating a “dimes for dollars” dynamic that is pressuring margins as never before. On the digital front, low barriers to entry create tremendous opportunity for upstarts—and enormous challenges to incumbents. But there are few examples of successful business models. And advertising networks and exchanges are even further disrupting this once-stable source of revenue.
Now is not the time to wait for the market return. Media companies that stick to business-as-usual amid such seismic industry shifts will lose. Management must act now to make the strategic and operational changes required to compete and succeed in this fundamentally changed environment.
Why AlixPartners
AlixPartners has teamed with recognized industry veteran Jack Griffin. Combining our heritage of getting results, when it really matters, with Griffin’s proven track record as a media-industry innovator enables us to address the specific, discrete challenges facing media companies and to devise immediate, impact-oriented action plans to reposition industry players today and in the immediate future.
Sports Industry
Why it really matters
The global sports industry spans dozens of sports, leagues, and countries. Many aspects of the sports business are unique, including league/team dynamics, the high cost of labor, the importance and public scrutiny of on-field performance, and the unmatched consumer (fan) passion/devotion. And, in addition to leagues and teams, the sports industry includes university athletic departments, arena/stadium management, governing bodies, players associations, media (including content production and distribution on television networks, websites or other digital and mobile offerings), ticketing, sponsorship, advertising, licensing, merchandise/retail, equipment, event management, hospitality, agents/athlete management companies. There are also multiple “participation layers” that vary by age, skill level and experience (e.g. youth vs. high school sports).
Why AlixPartners
Despite the sports world’s unique dynamics, the organizations within it struggle with many of the same challenges faced by business across industries. AlixPartners’ combination of industry knowledge and broad operational expertise makes us ideally suited to tailor solutions for sports organizations across the globe.
AlixPartners has teamed with Sports Media Advisors (“SMA”) to apply our collective expertise to the sports world. Armed with SMA’s industry knowledge, AlixPartners’ small senior teams of experienced operators focus on operational excellence and execution in the high-profile, mission-critical situations that impact sports-industry organizations.