Insight

Healthy eating: it’s an age thing

November 2016
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The trend toward healthy eating is not a fad—It’s now a habit. People are shopping and eating in different ways then they did the past, and food manufacturers must adapt to keep up.

At a glance

  • The healthy eating movement looks like it is here to stay.
  • Millennials and baby boomers both want to eat healthier, but they go about it in different ways.
  • To keep up, food manufacturers should speed up their development cycles, introduce new products, and rely more on social media outreach.

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Brian Major

Managing Director, Chicago

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