Insight

How automakers can take control of their software development–with lessons for others

February 2017
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A wave of new models and technologies have triggered complex R&D challenges for automakers—specifically around software development. Despite efforts to innovate, R&D productivity and efficiency have worsened. But they can still take control over their software (SW) development.

At a glance

  • Automakers will likely face even tougher challenges down the road, as connectivity, autonomous driving, shared mobility, and electrification (CASE) apply pressure.
  • They can move five levers to prepare for what’s next: decoupling SW/HW development, integrating an advanced SW development tool, attracting top talent acquisition, pursuing subcontractors partnerships, and mastering digitization.
  • Taking stock of what’s happening to automakers can help other sectors—including machinery, home appliances, and heavy equipment—face future challenges.

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