Insight

2018 convenience store consumer survey

February 2018
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In our latest North American convenience store consumer study, survey respondents said foodservice products were their primary c-store purchases.

At a glance

  • But there’s still room for improvement: a vast majority of consumers said they would appreciate more better-for-you menu items.
  • To differentiate themselves, c-stores should continue using technology—including mobile apps and self-check-out kiosks—to enhance the customer experience.
  • Delivery offers an opportunity to innovate, but Amazon could change the game.

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