COVID-19 ANXIETIES DRIVE NEW CONSUMER BEHAVIORS

As a result of the ongoing COVID-19 crisis, consumer behaviors around the globe are being driven, and increasingly segmented, by varying degrees of concern over health and financial matters. These concerns differ country to country and person to person based both on the prevailing macro environment—infection rates, the status of lockdowns, economic performance, and social supports—and on individual factors, including financial well-being, physical and mental health, and concern for the health of others. These anxieties, in turn, are causing meaningful changes in consumer behavior.