Half of all global consumers say their spending habits have changed permanently due to the pandemic

A year and counting of profound disruption to normal life has had a lasting impact on how people around the world live and act. One in two consumers around the globe says their consumption habits have changed permanently due to the pandemic, according to our ongoing research on changing consumer priorities.

While restrictions prompted by COVID-19 varied across geographies in their scope and severity, consumers widely have had to learn new behaviors and adopt new habits in their daily lives. Moreover, many consumers have been riddled with anxieties about finances and physical as well as mental health. This far-reaching feeling of vulnerability will cause many of these new behaviors to outlast the pandemic.