Insight

Intuition is out, data is in: how to start making data-driven decisions

June 2017
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Companies generally have all the data they need to make better decisions. But many fail to use it well. Businesses can take the first step by starting small.

At a glance

  • Despite the digital revolution, office politics still dominate strategy discussions. The best ideas will not always prevail.
  • Many companies sense that they should embrace digital decision-making, but the task can seem overwhelming.
  • A consumer goods manufacturer offers a useful example of how to kickstart this critical initiative.

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