Companies generally have all the data they need to make better decisions. But many fail to use it well. Businesses can take the first step by starting small.
At a glance
- Despite the digital revolution, office politics still dominate strategy discussions. The best ideas will not always prevail.
- Many companies sense that they should embrace digital decision-making, but the task can seem overwhelming.
- A consumer goods manufacturer offers a useful example of how to kickstart this critical initiative.