Intuition is out, data is in: how to start making data-driven decisions

Companies generally have all the data they need to make better decisions. But many fail to use it well. Businesses can take the first step by starting small.

At a glance

• Despite the digital revolution, office politics still dominate strategy discussions. The best ideas will not always prevail.
• Many companies sense that they should embrace digital decision-making, but the task can seem overwhelming.
• A consumer goods manufacturer offers a useful example of how to kickstart this critical initiative.