AlixPartners expands Retail practice with digital and data-science expert, Catherine Brien

NEW YORK (February 14, 2023) - AlixPartners, the global consulting firm, today announced that Catherine Brien has joined its Digital team as a Partner & Managing Director. Catherine brings breadth and depth of experience helping retailers and other consumer businesses digitally transform their operations. She is based in London.

Catherine spent 16 years in consulting at Oliver Wyman, where she was a Partner in the Retail & Consumer practice. She advised clients, addressing growth challenges such as understanding customer motivations and behaviors and improving operational effectiveness using a digitally enabled approach. Most recently, Catherine was Chief Data Officer (CDO) at Guardian News & Media for 4 years, and Data Science Director at Co-op Group, where she established strong capabilities and used her expertise to drive significant commercial value across both organizations.

Catherine is also passionate about social impact. She is currently a Trustee of Nesta, the UK’s innovation agency for social good; and from 2014 to 2020 she was a Trustee of PEAS (Promoting Equality in African Schools), a mission to expand access to affordable, quality secondary education across Africa. She received her master’s degree in Mathematics from the University of Cambridge.

Matt Clark, Partner & Managing Director, said, “We are excited to welcome Catherine to the firm as AlixPartners Retail practice continues to advance its digital capabilities. Catherine brings a balance of strategic, transformational, and hands-on experience to augment our “Digital First Retail” practice and offerings. AlixPartners has created an industry-leading Retail Analytics Platform and we look forward to Catherine being positioned to continue with this and take it to the next level.”

About AlixPartners

AlixPartners is a results-driven global consulting firm that specializes in helping businesses successfully address their most complex and critical challenges. Our clients include companies, corporate boards, law firms, investment banks, private equity firms, and others. Founded in 1981, AlixPartners is headquartered in New York and has offices in more than 20 cities around the world. For more information, visit www.alixpartners.com.