Press Release

AlixPartners welcomes Consumer Sector M&A expert, James Cass

March 8, 2023

NEW YORK (March 8, 2023) - AlixPartners, the global consulting firm, today announced that James Cass has joined as a Partner & Managing Director in its Risk Advisory Practice. James brings 23 years of international corporate finance experience, including M&A advisory, debt and equity capital markets and structured finance transactions, with particular depth in the Consumer sector. He will be based in London.

James will further strengthen AlixPartners position in M&A Advisory by bringing a proven track record of commercial strength and revenue generation and a strong network in the Consumer sector, having originated, and led transactions across the consumer value chain internationally for corporate clients and private equity. His Consumer experience will expand our existing expertise in Hospitality, Travel and Leisure, and Industrials.    

Most recently, James was Global Co-Head of the Consumer Corporate Finance sector at Rabobank, where he led the bank’s strategy, and coverage of food and beverage clients. Before that, he was Rabobank’s Global Head of the Beverages Corporate Finance business. James spent the first 13 years of his career at Deutsche Bank where he worked in UK M&A and Consumer, Healthcare, Leisure and Real Estate corporate finance. James received his BSc in Economics from the University of Warwick.

Graeme Smith, Partner & Managing Director, said, “We are delighted to welcome James Cass to the firm. As an M&A specialist focusing on the consumer industries sector, James brings a depth of experience advising on deals in several consumer verticals on a national and cross-border basis. James will be closely collaborating with the firm’s M&A, Consumer, and Private Equity specialists.”

“We are excited by James’ decision to join the firm and bring to AlixPartners his wealth of experience and expertise in the consumer industry M&A space. James will play a key role in helping to deepen our global M&A capabilities and our offerings to clients at all stages of the deal lifecycle”, said Sean O’Flynn, Partner & Managing Director.

About AlixPartners

AlixPartners is a results-driven global consulting firm that specializes in helping businesses successfully address their most complex and critical challenges. Our clients include companies, corporate boards, law firms, investment banks, private equity firms, and others. Founded in 1981, AlixPartners is headquartered in New York and has offices in more than 20 cities around the world. For more information, visit

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Ed Canaday

Ed Canaday

Director, New York