Press Release

AlixPartners welcomes Digital and consumer expert, Olivier Abtan

July 17, 2023

NEW YORK (July 17, 2023) - AlixPartners, the global consulting firm, today announced that Olivier Abtan has joined as a Partner & Managing Director in its Digital Practice. Olivier brings 25 years of global experience in Consumer Products delivering services in business and digital transformation. He will be based in Paris.

Olivier will further strengthen AlixPartners Digital Practice by boosting clients’ growth and profitability using a digitally enabled approach on issues related to international strategy, commercial effectiveness, product development, sourcing, supply chain management, and organization transformation.

Most recently Olivier was Co-leading the Global Strategy Consulting practice at Publicis Sapient where he led end-to-end digital business transformations for clients via multi-disciplinary teams. Before that, he spent eleven years at BCG, as a Managing Director & Partner and their Global Leader of the Luxury Sector. 

Catherine Sherwin, France Country Leader said, “We are excited by Oliviers’ decision to join the firm, and our team in France. His recognized depth in digital B2B & B2C, Sales, and Marketing strategies, and his knowledge of the Consumer Products, Luxury, and Leisure sectors, will help us support a broader client segment”.

“Olivier will play a key role working across our EMEA and global consumer industries, and our Private Equity Practices, to deepen our capabilities in Digital & Tech transformation, AI implementation, and Operational improvement, and boost our clients’ growth and profitability in a digital world” said Rob Hornby, Head of EMEA.


About AlixPartners

AlixPartners is a results-driven global consulting firm that specializes in helping businesses successfully address their most complex and critical challenges. Our clients include companies, corporate boards, law firms, investment banks, private equity firms, and others. Founded in 1981, AlixPartners is headquartered in New York and has offices in more than 20 cities around the world. For more information, visit

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Lauren Higgo

Vice President, London