David is a marketing science practitioner specializing in data-driven approaches to growth. For 35 years, he has advised leading corporations on myriad highly successful marketing campaigns and new product launches. David has also helped companies facing massive industry disruption. He created a brand loyalty measurement system that a market leader used for 10 years to navigate telecommunications deregulation. More recently, he built predictive models that the top health insurers have used in competing successfully on the public health insurance exchanges created by the Affordable Care Act. David has also advised companies on how to build, organize, and scale their marketing analytics functions.
David has published numerous articles and blogs, including three in the Harvard Business Review. His classic article entitled “Rediscovering Market Segmentation,” coauthored with Daniel Yankelovich, is one of the publication’s 50 best sellers.