SUMMARY
Michael is an accomplished marketing and sales executive who unlocks revenue growth through improved segment targeting, customer acquisition, and market activation and achieves earnings growth through more-efficient marketing spending. Michael has built his deep expertise by working in line positions with leading consumer brands, retailers, and agencies, including Campbell’s, Whirlpool, Olympus (as vice president), Best Buy, and BBDO advertising (as chief marketing officer). His independent consulting clients include Lowe’s, Panasonic, and General Electric. He has also served as interim senior vice president of marketing for leading brands such as Shark vacuums.
Michael has a business administration degree in marketing with honors from the Ivey Business School of Western University.
