Ralf supports businesses with both the development and the implementation of revenue growth strategies and tactical, profit-enhancing top-line programs. He has more than 20 years of combined experience in industry and consulting and uses analytics to identify growth and profit-generating opportunities. Ralf leverages that extensive experience across many industries in order to implement and execute revenue growth initiatives. Ralf has degrees in mechanical engineering and business administration from German and Canadian universities. He has published white papers and been a guest lecturer on such topics as sales force effectiveness, pricing, customer preference analytics, material flow optimization, and gray-market trade.