2024 International Electric Vehicle Consumer-Sentiment Survey

Recent headlines suggest the battery-electric vehicle (BEV) revolution needs a recharge as demand growth moderates amid continued barriers to adoption.

 

AlixPartners’ 2024 International Electric Vehicle Consumer-Sentiment Survey – the third of its kind – paints a far more nuanced picture.

Today, the global BEV market is dividing into two camps. Chinese buyers are increasingly embracing full electrification, as China-based brands bring stylish, tech-savvy, and cost-competitive BEVs to market. BEV-intender growth in the U.S. and Europe, regions that long served as bellwethers for consumer tastes, is lagging as potential buyers remain concerned about charging infrastructure – and plug-in hybrid electric vehicles (PHEVs) are being seen as a legitimate stand-in for pure BEVs. 

We surveyed 10,000 consumers from nine countries (China, France, Germany, India, Italy, Japan, Saudi Arabia, the United Kingdom, and the United States), and their responses overall indicate that BEV momentum is far from out of juice. We expect continued growth in China and slow growth (but growth) in the U.S. and Europe through 2035. For now, BEV-intenders there and in Japan are showing considerable interest in PHEVs, which address the biggest concerns that survey respondents had. Meanwhile, in India and even in Saudi Arabia large percentages of consumers expressed interest in BEVs and other electric vehicles.

In an industry where change is constant, automotive companies need to respond to what the consumer is telling them and invest accordingly. Thriving on the road ahead requires agility, resilience, and an awareness of an evolving industry where Chinese BEV brands are becoming a bigger force internationally. 

Request the full survey findings

One storm, multiple headwinds

The Aerospace, Defense, & Aviation industry continues to experience disruptive challenges – performance and growth relies heavily on adaptability, flexibility, and speed.

Talent Drain

Labor shortages continue to plague the industry, limiting production ramp ups, stunting growth, and slowing innovation.

Talent Drain

Labor shortages continue to plague the industry, limiting production ramp ups, stunting growth, and slowing innovation.

One storm, multiple headwinds

The Aerospace, Defense, & Aviation industry continues to experience disruptive challenges – performance and growth relies heavily on adaptability, flexibility, and speed.

One storm, multiple headwinds

The Aerospace, Defense, & Aviation industry continues to experience disruptive challenges – performance and growth relies heavily on adaptability, flexibility, and speed.

Rocket Talent Drain

Labor shortages continue to plague the industry, limiting production ramp ups, stunting growth, and slowing innovation.

Rocket Supply Chain Disruption

Lead times have improved vs. what they were in the depths of the pandemic, but headaches continue. Bottlenecks, supplier quality, and performance are critical areas to monitor and address.



Rocket War in Ukraine

Protracted fighting is putting relentless pressure on an industrial base being asked to deliver more and deliver it quicker than ever.

Rocket Conflict in Israel

The crisis in Gaza only exacerbates ramp-up concerns, putting further stress on supply.



Rocket Asia-Pacific Tensions

Regional stability is under a microscope, increasing geopolitical concerns and heightening focus on alliances to provide deterrence.

Rocket Ramp-Up

Capacity in both the defense and commercial sectors is constrained, stretching internal capabilities and testing suppliers’ ability to deliver.



Rocket Growth in Space

Unprecedented growth of Low Earth Orbit satellites and orders is challenging the industry’s ability to meet demanding timelines.

Rocket PE Activity

A notable uptick in 2024 deal activity is likely to continue, presenting opportunities and potential reshuffling the structure of several sectors.



One storm, multiple headwinds

The Aerospace, Defense, & Aviation industry continues to experience disruptive challenges – performance and growth relies heavily on adaptability, flexibility, and speed.

Rocket Quality Focus

Quality is no longer automatic across the industry – taking precision, durability, and performance for granted is a recipe for disaster. OEMs and suppliers need dedicated focus to get it right.

Rocket Sustainability

Targets to reach net zero emissions by 2050 adds a layer of intense pressure to develop sustainable technology.



One storm, multiple headwinds

The Aerospace, Defense, & Aviation industry continues to experience disruptive challenges – performance and growth relies heavily on adaptability, flexibility, and speed.

Rocket

Talent Drain

Labor shortages continue to plague the industry, limiting production ramp ups, stunting growth, and slowing innovation.

Rocket

Supply Chain Disruption

Lead times have improved vs. what they were in the depths of the pandemic, but headaches continue. Bottlenecks, supplier quality, and performance are critical areas to monitor and address.

Rocket

War in Ukraine

Protracted fighting is putting relentless pressure on an industrial base being asked to deliver more and deliver it quicker than ever.




Rocket

Conflict in Israel

The crisis in Gaza only exacerbates ramp-up concerns, putting further stress on supply.

Rocket

Asia-Pacific Tensions

Regional stability is under a microscope, increasing geopolitical concerns and heightening focus on alliances to provide deterrence.

Rocket

Ramp-Up

Capacity in both the defense and commercial sectors is constrained, stretching internal capabilities and testing suppliers’ ability to deliver.


Rocket

Growth in Space

Unprecedented growth of Low Earth Orbit satellites and orders is challenging the industry’s ability to meet demanding timelines.

Rocket

PE Activity

A notable uptick in 2024 deal activity is likely to continue, presenting opportunities and potential reshuffling the structure of several sectors.

Rocket

Quality Focus

Quality is no longer automatic across the industry – taking precision, durability, and performance for granted is a recipe for disaster. OEMs and suppliers need dedicated focus to get it right.

Rocket

Sustainability

Targets to reach net zero emissions by 2050 adds a layer of intense pressure to develop sustainable technology.

One storm, multiple headwinds

The Aerospace, Defense, & Aviation industry continues to experience disruptive challenges – performance and growth relies heavily on adaptability, flexibility, and speed.

Talent Drain

Labor shortages continue to plague the industry, limiting production ramp ups, stunting growth, and slowing innovation.

Supply Chain Disruption

Lead times have improved vs. what they were in the depths of the pandemic, but headaches continue. Bottlenecks, supplier quality, and performance are critical areas to monitor and address.

Quality Focus

Quality is no longer automatic across the industry – taking precision, durability, and performance for granted is a recipe for disaster. OEMs and suppliers need dedicated focus to get it right.



War in Ukraine

Protracted fighting is putting relentless pressure on an industrial base being asked to deliver more and deliver it quicker than ever.

Conflict in Israel

The crisis in Gaza only exacerbates ramp-up concerns, putting further stress on supply.

Asia-Pacific Tensions

Regional stability is under a microscope, increasing geopolitical concerns and heightening focus on alliances to provide deterrence.