The NFL was growing as an international brand thanks to increased distribution of live games on local cable networks and streaming platforms, however pandemic slowdowns created a need to reexamine league costs and assess how the league office was positioned to support this growth.
AlixPartners worked with the commissioner’s office to drive $50 million of G&A savings by right-sizing mature and non-core departments and redundant functions. A new organizational model was developed so the league could redeploy the savings to parts of the organization that were needed to maintain and support future growth.
A clean conversion
Additionally, we conducted a Top Supplier process that drove over $21 million of cost savings from incumbent suppliers in highly visible areas like event management for the Superbowl and London international games, plus IT, media and marketing. We also provided a point of view on strategic options for revenue and operational improvement within the league’s owned and operated media portfolio.
Overall, our work drove $70+ million of benefits across multiple facets of the business, leveraging our RHTL experts in operations, organizational transformation and procurement.
$70mn
Savings
