AlixPartners Changing Consumer Priorities Study

H2 2021

December 6, 2021

THE INTENTIONAL CONSUMER EMERGES: MORE DISCERNING, MORE DEMANDING, MORE DIGITAL

The recent enthusiastic consumer spending in several markets has been a boon for many companies strapped for cash during the pandemic and has given others a much-needed growth runway. And despite the short-term operational challenges, this holiday season is expected to be a blockbuster one.

These spurts of spending have offered hope that a consumer-led recovery is well underway in many of the world’s economies. There are, however, subtle but significant patterns of change between this consumer and the one who went into lockdown in early 2020. According to AlixPartners research, 44% of consumers around the globe say their buying habits, motivations, and patterns have changed forever. The intentional consumer does not necessarily spend less – but is much more deliberate about how and where to spend.

AT A GLANCE

While consumers have been increasing spending over the past months, they have reevaluated what ‘essential’ categories mean to them
Almost half the consumers are funding increased spending in some categories by shifting it from others
Younger and higher-income consumers are more likely to change habits and are choosing to either trade up or spend in different categories
Among consumers who have permanently changed habits, a quarter have shifted more online. But in categories such as restaurants and grocery, many have tried and rejected online channels
Half of all U.S. consumers continue to be concerned about health and finances, compared to a third globally
Consumers are more interested in exploring new brands

Download the report

While consumers have been increasing spending over the past months, they have reevaluated what ‘essential’ categories mean to them
Almost half the consumers are funding increased spending in some categories by shifting it from others
Younger and higher-income consumers are more likely to change habits and are choosing to either trade up or spend in different categories
Among consumers who have permanently changed habits, a quarter have shifted more online. But in categories such as restaurants and grocery, many have tried and rejected online channels
Half of all U.S. consumers continue to be concerned about health and finances, compared to a third globally
Consumers are more interested in exploring new brands

Download the report

For more information, contact:

David Bassuk

Partner & Managing Director, New York

EMAIL BIO

Matt Clark

Partner & Managing Director, London

EMAIL BIO

Eric Dzwonczyk

Partner & Managing Director, New York

EMAIL BIO

David Garfield

Partner & Managing Director, Chicago

EMAIL BIO

Beatrix Morath

Partner & Managing Director, Zürich

EMAIL BIO

Andy Searle

Partner & Managing Director, London

EMAIL BIO

Adam Werner

Partner & Managing Director, Chicago

EMAIL BIO

The opinions expressed are those of the author(s) and do not necessarily reflect the views of AlixPartners, LLP, its affiliates, or any of its or their respective other professionals or clients. This article regarding AlixPartners Changing Consumer Priorities Study H2 2021 (“Article”) was prepared by AlixPartners, LLP (“AlixPartners”) for general information and distribution on a strictly confidential and non-reliance basis. No one in possession of this Article may rely on any portion of this Article. This Article may be based, in whole or in part, on projections or forecasts of future events. A forecast, by its nature, is speculative and includes estimates and assumptions which may prove to be wrong. Actual results may, and frequently do, differ from those projected or forecast. The information in this Article reflects conditions and our views as of this date, all of which are subject to change. We undertake no obligation to update or provide any revisions to the Article. This article is the property of AlixPartners, and neither the article nor any of its contents may be copied, used, or distributed to any third party without the prior written consent of AlixPartners.

AlixPartners Changing Consumer Priorities Study

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THE INTENTIONAL CONSUMER EMERGES: MORE DISCERNING, MORE DEMANDING, MORE DIGITAL

AT A GLANCE

For more information, contact:

David Bassuk

Matt Clark

Eric Dzwonczyk

David Garfield

Beatrix Morath

Andy Searle

Adam Werner

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