Cracking the code on consumers’ health-and-wellness preferences

To better understand the nuances of health-and-wellness preferences, AlixPartners surveyed over 4,500 consumers in China, the United States, Germany, France, and the United Kingdom across consumer product segments. We analyzed the data to develop striking new insights that companies can use to capitalize on the soaring demand for products with health-and-wellness attributes. Our multidimensional analysis found that consumer preferences on different product attributes vary in very specific ways across product categories, stages of the value chain, geographic regions, and age groups.

To learn more, read our executive report highlighting key findings for consumer products companies.