In our latest North American convenience store consumer study, survey respondents said foodservice products were their primary c-store purchases.
At a glance
- But there’s still room for improvement: a vast majority of consumers said they would appreciate more better-for-you menu items.
- To differentiate themselves, c-stores should continue using technology—including mobile apps and self-check-out kiosks—to enhance the customer experience.
- Delivery offers an opportunity to innovate, but Amazon could change the game.