How to lead consumers to new health and wellness goals

2021 Health and Wellness Study

Our study shows how consumer preferences for a healthy lifestyle have evolved over the past year and the trends we’re likely to see post-pandemic. Learn more about the study results and download the full report below.

Tony Reynolds, Andy Searle, and David Garfield present our findings on consumers’ health & wellness preferences at the 2021 Consumer Goods Forum Global Summit

One in two global consumers believes that a healthy lifestyle has become more important over the past year, according to an AlixPartners survey, and 44% believe it will be important over the next 12 months.

However, healthy products still only occupy an average of 21% of consumer wallets. So, why are consumers unable to meet their health goals through healthier products? According to our research, the main barriers preventing consumers from purchasing healthier products are price, insufficient availability, and the product either not tasting good or working well. While this isn’t a sudden point of inflection, momentum has now built to a point that any company not thinking about incorporating health and wellness options into their overall strategy is at great risk of being left behind.

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AT A GLANCE

Healthier products must become the core of their product category rather than a niche subcategory
Companies should consider investing in R&D or acquisitions that bring smaller and nimbler players already innovating in the space onboard
Health washing is out, as is playing fast and loose on obtuse on-pack claims and inauthentic brand messaging

Download the Report

Healthier products must become the core of their product category rather than a niche subcategory
Companies should consider investing in R&D or acquisitions that bring smaller and nimbler players already innovating in the space onboard
Health washing is out, as is playing fast and loose on obtuse on-pack claims and inauthentic brand messaging

Download the Report

FOR MORE INFORMATION ABOUT OUR ANNUAL HEALTH AND WELLNESS STUDY, CONTACT:

David Garfield

Partner & Managing Director, Chicago

EMAIL BIO

Andy Searle

Partner & Managing Director, London

EMAIL BIO

The opinions expressed are those of the author(s) and do not necessarily reflect the views of AlixPartners, LLP, its affiliates, or any of its or their respective other professionals or clients. This article regarding Getting healthy now: How to lead consumers to new health and wellness goals (“Article”) was prepared by AlixPartners, LLP (“AlixPartners”) for general information and distribution on a strictly confidential and non-reliance basis. No one in possession of this Article may rely on any portion of this Article. This Article may be based, in whole or in part, on projections or forecasts of future events. A forecast, by its nature, is speculative and includes estimates and assumptions which may prove to be wrong. Actual results may, and frequently do, differ from those projected or forecast. The information in this Article reflects conditions and our views as of this date, all of which are subject to change. We undertake no obligation to update or provide any revisions to the Article. This article is the property of AlixPartners, and neither the article nor any of its contents may be copied, used, or distributed to any third party without the prior written consent of AlixPartners.

How to lead consumers to new health and wellness goals

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AT A GLANCE

FOR MORE INFORMATION ABOUT OUR ANNUAL HEALTH AND WELLNESS STUDY, CONTACT:

David Garfield

Andy Searle

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