A digital strategy doesn’t have to be overly complex or long-term. Instead, it should address the fundamental challenges and opportunities the business faces. Think of it as a flexible blueprint to revisit and adapt—as frequently as needed.
At a glance
- Some companies build a stringent list of steps to get them where they want to be in the next three to five years.
- Others plow ahead and invest in the latest, shiny digital technology—without taking time to think through what they want to achieve.
- But an effective digital strategy should clearly define the company’s desired end state. What’s more, it should be easy to modify.
- We recommend pursuing a five-stage digital transformation process: define business accelerators, improve IT operations backbone, create digital backbone and link, deploy digital processes, and evolve the digital strategy.