The trade war is causing market conditions to shift quickly, but leaders must avoid allowing strategic uncertainty to stall their operations or tactical decisions. While it’s important to reassess and potentially adjust their strategy, they can’t afford to delay action while doing so. There are four practical steps leaders can take immediately—steps that offer benefits regardless of how the broader situation unfolds. These include enhancing adaptability to handle disruptions or seize new opportunities, boosting efficiency, and safeguarding or growing current revenue.
First, ensure strong liquidity and boost financial flexibility. Second, enhance the effectiveness of the commercial organization. Third, focus on serving the most profitable customers. And fourth, reinforce risk management and cybersecurity capabilities.
