Jim focuses on improving the effectiveness of companies’ go-to-market functions by enhancing their marketing, customer engagement, and life cycle management capabilities. Jim is driven to anticipate consumer product trends and create new and better customer experiences that deliver competitive differentiation. A marketing pioneer with a proven record of building and revitalizing world-class brands, Jim has more than 25 years of experience in designing and leading major disruptive marketing strategies across a range of industries: e-commerce, retail, restaurant, travel/hospitality, entertainment, financial services, and pharma/healthcare. The work has spanned the areas of customer experience strategy, loyalty program design, customer relationship management, digital innovation, segmentation, life cycle planning, change management, and organizational optimization.
Jim has an MBA from Pepperdine Graziadio Business School.