Giving back

Scaling a UK charity to feed thousands of children and families living with food insecurity

The COVID-19 pandemic deepened food insecurity for many UK families, many of whom had never needed to access food programs before. When UK-based charity Magic Breakfast needed to scale to meet rising demand, AlixPartners assessed options and mapped a plan for sustainable growth.
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AlixPartners Supports Magic Breakfast’s “Fuel for Learning” project

Magic Breakfast is a charity supported by the AlixPartners UK Foundation, and provides hot meals and grocery essentials to hungry children at school and at home throughout the year. The charity needed to scale quickly from serving 480 schools to 2,000, and an AlixPartners team, led by Managing Director Brian Kalms, Director Paul Fanning, and Senior Vice President Guy Kirby, provided essential IT planning and logistics support to enable Magic Breakfast’s ambitious plans. 


Brian and Guy share more information on the project in the Q&A below.  
“AlixPartners’ work on assisting with our ERP selection process was invaluable.
"What I thought was going to be straightforward research into ERP systems...was in fact a much more considered and detailed analysis. 
"I was thoroughly impressed with their work and am so thankful that they were able to help us in this way. Their report was beyond my expectations."
—Katrina Schmidt, Head of Finance, Magic Breakfast
magic breakfast table
Magic Breakfast Pupil Survey, designed to gauge the amount of hunger and malnutrition in a school, filled in by a pupil in 2015. (source: Magic Breakfast)
magic breakfast survey

More about our work

AlixGives is our global corporate social responsibility program, and we support many worthy charities through the AlixPartners Foundation in the UK.