Scaling a UK charity to feed thousands of children and families living with food insecurity
The COVID-19 pandemic deepened food insecurity for many UK families, many of whom had never needed to access food programs before. When UK-based charity Magic Breakfast needed to scale to meet rising demand, AlixPartners assessed options and mapped a plan for sustainable growth.
AlixPartners Supports Magic Breakfast’s “Fuel for Learning” project
Magic Breakfast is a charity supported by the AlixPartners UK Foundation, and provides hot meals and grocery essentials to hungry children at school and at home throughout the year. The charity needed to scale quickly from serving 480 schools to 2,000, and an AlixPartners team, led by Managing Director Brian Kalms, Director Paul Fanning, and Senior Vice President Guy Kirby, provided essential IT planning and logistics support to enable Magic Breakfast’s ambitious plans.
Brian and Guy share more information on the project in the Q&A below.