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How we helped
A leading semiconductor manufacturer faced 44% higher research and development (R&D) costs per unit, and 76% higher R&D costs per product. Where competitors could turn out 20 designs, the company was only producing 10. They needed to invest in R&D efficiency.
Company leaders brought in AlixPartners to close a substantial performance gap in product development compared to a best-in-class competitor. We identified three key areas for improvement: refining gates and milestones, clarifying the program manager's role, and enhancing engineering efficiency.
We then executed a three-step approach, starting with a product development Quick-Strike, followed by expert workshops to define action plans, and finally, implementing these improvements at HQ sites before expanding globally.
These actions drastically cut product development time, thanks to a focus on quantified impact, organizational changes, and a clear implementation roadmap. Following this program, design and module reuse increased by over 100%, driving significant efficiency gains.