New insights into why consumer products companies should fundamentally rethink their approach to Health & Wellness

To better understand the nuances of health-and-wellness preferences, we surveyed individuals in China, the United States, Germany, France, and the United Kingdom across consumer product segments. 

The data uncovered striking new insights that companies can use to capitalize on the soaring demand for products with health-and-wellness attributes. Our multidimensional model enables companies to zero in on what their specific consumers care most about and use this information to develop winning strategies and investments.

"To maximize the return on health & wellness investments, companies have to really understand what their consumers care about for their specific business."
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Cracking the code

Consumer health and wellness preferences

Our analysis found that consumer preferences on different product attributes vary in very specific ways across product categories, stages of the value chain, geographic regions, and age groups.
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What consumer products companies should know:

  • Health and wellness has gone from niche to mainstream in a dramatic way
  • No one-size-fits-all – companies must tailor their approach
  • Cracking the code requires geographic, product segment, and value chain insights
  • Our multidimensional model provides insights to see what is specifically relevant to a particular business along these dimensions
  • Winning requires precision in investment and execution in the face of complexity

Learn more in our report