The travel, hospitality and leisure industry has cause for optimism in 2022, as attempts are made to accelerate away from the worst of the pandemic. However, the impact of the past two years has taken many businesses in the sector to the brink, with many more lost for good.
The flatlining of demand, waves of cancellations, staffing challenges and fluctuating restrictions on trading have all been perpetuated by the pandemic, but a number of disruptive forces now face operators now shifting focus to growth rather than survival. Supply chain challenges – further exacerbated by the unfolding crisis in Ukraine – and inflationary pressures continue to bite hard, while the unwinding of government support, which kept so many businesses afloat in 2020 and 2021, will also be cause for concern.
It is clear that the hospitality landscape has changed immeasurably. Consumers have become even more discerning – and demanding – when it comes to provenance, convenience and cost, while investors are also sharpening their focus upon all matters ESG when considering acquisition targets. In a market where M&A has been suppressed for some time, an expected uptick in activity means that any businesses coming to market will need to stand out from the pack, with the highest quality operational performance to maximize value this year.
Here, we assess five critical areas that operators should have front of mind to drive growth and ensure shareholder value can be recaptured and grown sustainably.
CONTACT OUR TEAM TO CONTINUE THE CONVERSATION
The opinions expressed are those of the author(s) and do not necessarily reflect the views of AlixPartners, LLP, its affiliates, or any of its or their respective other professionals or clients. This article regarding Travel, hospitality & leisure: 5 ways to drive growth and navigate inflationary headwinds in 2022 (“Article”) was prepared by AlixPartners, LLP (“AlixPartners”) for general information and distribution on a strictly confidential and non-reliance basis. No one in possession of this Article may rely on any portion of this Article. This Article may be based, in whole or in part, on projections or forecasts of future events. A forecast, by its nature, is speculative and includes estimates and assumptions which may prove to be wrong. Actual results may, and frequently do, differ from those projected or forecast. The information in this Article reflects conditions and our views as of this date, all of which are subject to change. We undertake no obligation to update or provide any revisions to the Article. This article is the property of AlixPartners, and neither the article nor any of its contents may be copied, used, or distributed to any third party without the prior written consent of AlixPartners.