It's always nice to be quoted alongside someone like Mark Schneider - and to agree with each other. 

Covid-19 will drive an increased bifurcation in consumers. Those with money will continue to be able to focus on Health, Wellness, Organic and sustainability. But at the other end of the income spectrum, there will be increases in spend at discounters and private label. In the middle, the filtering out of mainstream brands is likely to continue, if not accelerate