This interesting article shares that Covid-19 has resulted in an explosion of new e-commerce outlets in the UK with more than 85,000 businesses launching online stores in the last four months, new research has found. One new aspect of this is where traditionally B2B companies are diversifying to engage directly with consumers in an accelerated and innovative way.

As we enter the next chapter in the Covid-19 crisis, this will place new demands on Retailers and Supermarkets to secure their place in an extremely challenging market. This also links to consumer behaviour, where many shoppers are increasingly seeking to buy local and support independent businesses.