Why now is the time to shift from survival mode to a view of long-term value creation.

The New Year has ushered in a further wave of COVID-related restrictions, putting the brakes on businesses across Europe accelerating out of the pandemic in 2021.

Vaccination rollouts bring confidence that the world will eventually move to a more positive phase of recovery. However, mitigating factors including the impact of virus mutations on transmission rates plus the prospect of government financial support schemes tapering down to leave businesses fending for themselves means that the fog is unlikely to fully lift until 2022.

So how can companies find the confidence to shift gears from such a heavy focus on immediate survival to more forward-looking value creation?

In this webcast we explore the strategies businesses can employ to prepare themselves for recovery and mitigate against ongoing uncertainty.