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The 2025 AlixPartners Beverage Executive Report reveals an industry in transformation mode, with leaders across the alcohol and non-alcohol space rallying around one theme: productivity.
Facing rising costs, tariffs, and supply chain strain, executives are prioritizing efficiency and resiliency as consumers baulk at further price increases. For non-alcohol brands, that means channeling productivity gains into innovation and the surging market for health‑focused and functional drinks. For alcohol producers, it’s a bid to protect margins amid falling consumption in developed markets driven by spending constraints.
As global health and wellness megatrends reshape consumer behavior, the industry’s next chapter will belong to those who can balance cost discipline with strategic agility—and turn efficiency into sustainable growth.
