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AlixPartners’ Global Leader of Retail Fashion comments on the challenges facing retailers due to tariffs and likelihood of fewer discounts during the holiday season
20 November 2025
Brands like Coach, Therabody, Nike and Levi’s are scaling back their Black Friday discounts because rising U.S. tariffs have driven up their production costs. According to AlixPartners’ Sonia Lapinsky, while many companies handled the initial wave of tariff hikes, they now “just don’t have the room” to offer the deep promotions seen in prior years.