As tariff uncertainty looms, a new Chief Executive-AlixPartners survey of 300 U.S. CEOs reveals that 68% are raising prices to offset vendor cost increases, with nearly half pausing hiring and major investments. While the White House’s 90-day tariff delay offered brief relief to markets, business leaders remain focused on risk mitigation—engaging in scenario planning, supply chain shifts, and advancing purchases. Few are taking a "wait and see" approach, instead emphasizing cash preservation, pricing strategy, and operational agility. Despite efforts to source outside high-tariff regions, many CEOs report limited alternatives, underscoring the broad impact of U.S. trade policy on strategic planning and innovation.
