AlixPartners to acquire leading automotive consulting firm Berylls to create global automotive industry strategy and operational consulting powerhouse

06 May 2024

NEW YORK (May 6, 2024) – AlixPartners, the global consulting firm, is announcing that it has entered into an agreement to acquire the majority of the operations of leading automotive consulting firm, Berylls.

The deal will see the Berylls Strategy Advisors and Berylls Mad Media businesses become wholly owned by AlixPartners. Collectively, these businesses will bring approximately 160 people to AlixPartners, the majority of whom are based in Germany, as well as new colleagues in the U.K., U.S., Austria, Switzerland, South Korea and China.

Berylls has an exceptional record for delivering best-in-class strategy, growth, and digital consulting to the world’s leading automotive OEMs (Original Equipment Manufacturers). Its offering naturally complements AlixPartners’s long-established reputation as a pre-eminent provider of financial, operational, and performance improvement consulting to OEMS and their supply chains. Given the strong brand recognition that Berylls enjoys, its specialist service offerings will be taken to market under the banner of “Berylls by AlixPartners”.

As a result of this high-profile strategic acquisition, AlixPartners and its new Berylls colleagues will afford automotive clients access to over 325 people uniquely dedicated to delivering the consulting industry’s most comprehensive range of expert advice spanning the value and supply chains in their entirety.

In addition to bolstering AlixPartners’s global automotive service offerings, the combination will bring new senior leaders to the firm. Jan Burgard, CEO and co-founder of Berylls, will take the role of Global Co-Head of the AlixPartners Automotive & Industrial practice and Jan Dannenberg, Executive Partner & co-founder of Berylls, will serve as joint regional leader for Germany at AlixPartners together with Andreas Rueter. Andreas Radics as Managing director of Berylls and Andreas Rueter will be co-chairs of the integration steering committee.

Commenting on the proposed acquisition, Simon Freakley, Chief Executive Officer at AlixPartners, said:

“We are delighted to welcome our new colleagues from Berylls to the AlixPartners family. This significant strategic commitment is a pivotal moment for AlixPartners in our continued growth. It is very much a triple-play in that Berylls enhances our globally-renowned automotive practice, significantly grows our presence in the key DACH region, and brings several highly experienced commercial leaders into our firm. It also underscores our commitment to further building best of breed strategy capabilities to sit alongside our world-class financial and operational consulting expertise as we help our clients to respond to and harness the challenges of today’s disrupted world.”

Jan Burgard, Chief Executive Officer and co-founder at Berylls, added:

“We are excited at the prospect of combining forces with AlixPartners. The scale and reach of the firm, as a globally recognized consultancy, will provide our people and our clients with new opportunities as we bring together our collective skills. We are immensely proud of what we have achieved as an independent business and, in AlixPartners, we know we have found a home that will take the Berylls brand and its people ever closer to our founding principle of being the world’s number one automotive consulting team.” 

Andrew Bergbaum, Global Co-Head of AlixPartners’s Automotive & Industrial Practice, further commented:

“We have admired Berylls’s work in the automotive sector from afar for many years. By combining their excellence in top line growth with our well-known expertise in bottom line improvement, we are creating a powerful offering for our clients as we jointly serve the entire value chain.” 

Completion of the transaction is subject to customary regulatory approval. Further announcements will follow upon successful conclusion of the approval process. The particulars of the transaction will not be disclosed.

About AlixPartners
AlixPartners is a results-driven global consulting firm that specializes in helping businesses successfully address their most complex and critical challenges. Our clients include companies, corporate boards, law firms, investment banks, private equity firms, and others. Founded in 1981, AlixPartners is headquartered in New York and has offices around the world. For more information, visit

About Berylls
The Berylls Group is a company group specializing in the automotive industry. With experts in Germany, China, the UK, South Korea, North America, Austria and Switzerland, Berylls covers all future topics to be successful, future-proof and digital in the automotive ecosystem. Our experts network across five specialized units to offer our clients end-to-end support from strategy to final implementation.

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