Car rental companies fear ride's over

The rental car industry is at a crossroads in the shifting transportation landscape. Car-sharing companies, like Uber and Lyft, are flexing their muscles in the modern sharing economy, leaving companies with older business models in the dust. Alexandre Marian, a director in AlixPartners’ automotive and industrial practice, stated, “The rental car companies see it as a potential threat. And they should if they want to remain in business.”