Global Co-Leader of AI and Data Practice, Angela Zutavern discusses on NBC News how AI is being used in consumer pricing

During the conversation, Angela raises an important question for all companies: how should customer data be used in AI models? With AI, there’s potential to bring in much more granular data, some of it personal and sensitive.  It’s critical for companies to be transparent about how they’re using AI and what data is behind it. AI isn’t just about efficiency—it’s redefining competitive advantage.

Watch the full video on nbcphiladelphia.com