Using targeted AI in retail to supercharge sales
Capitalizing on this moment means starting yesterday. It requires a calculated overhaul of "business as usual."
There is no future without AI at its core. From automated tech to advanced analytics and machine learning (ML), our data scientists and industry experts know how to embed game-changing AI solutions. At the same time, AI solutions are useless if your broader team doesn't know how to use them. We set the vision, introduce solutions and equip leaders with the necessary tools and resources to upskill their teams. It’s how we unlock real value at speed.
Turning AI into ROI
Practical AI for CEOs
CEOs recognize AI as the new force multiplier. It has the potential to both reshape productivity and drive commercial effectiveness. But most CEOs don’t know where to start. Our playbook is designed to help you manage a broad array of competing stakeholder demands, as well as the development of your own understanding and capabilities.
Practical AI for CFOs
Finance leaders have become the gatekeepers for companywide adoption of AI-enabled technologies. CFOs are now central to enterprise-wide AI adoption, balancing strategic investment with compliance and risk management. As AI reshapes business functions, we've outlined how finance leaders should best deploy these technologies to drive bottom-line results.
Practical AI for PE Operating Partners
Operating partners are on the front line in identifying AI-enabled solutions that can quickly deliver a measurable impact on value creation across their portfolios. Our playbook will help you identify opportunities and achieve sustainable performance improvements and higher exit valuations.
AI across the PE lifecycle
Incorporating human expertise at every stage makes GenAI highly impactful for Private Equity (PE) due diligence. In our series, our experts share how expert-driven AI can decrease the time and human power spent on due diligence analysis, increase accuracy while providing enhancements and fill in gaps like never before.
In the news
Understanding AI: AlixTalks with Simon Freakley, Michael Kratsios and Amna Nawaz
AlixPartners CEO Simon Freakley joins Michael Kratsios, Managing Director of Scale AI, and Amna Nawaz, co-anchor of PBS NewsHour, to discuss AI, how business leaders can approach it and best implement the technology and what it means for the future of business, and how we live.
TODAY Show: How to use AI to plan vacations
NBC’s Vicky Nguyen speaks to AlixPartners' Partner & Managing Director Angela Zutavern on the TODAY Show in a report on how AI tools can help users navigate hyperdynamic pricing to find the best deals on airfare and hotels.
Case studies
AI-driven Marketing Transformation
By leveraging our marketing impact model, our team achieved a 51% reduction in media expenses without impacting sales volume. This approach enabled us to quickly identify the ROI of each marketing initiative, allowing us to cut ineffective spending and strategically reinvest in high-performing channels to maintain strong sales results.
By focusing on data-driven insights, we maximized marketing efficiency, eliminating waste while ensuring that overall sales performance remained robust.
Revenue Forecasting
A $15B+ agriscience company missed earnings guidance due to outdated forecasting methods. One business unit faced unexpected commercial headwinds, exposing a major gap between financial plans and actual demand. Inflation, interest rates, and shifting trade policies rendered traditional models ineffective. Our team evaluated 80+ predictive variables to drive accuracy, ultimately shortlisting a total of 29 variables across all product groups, leading to improved forecast accuracy of 5% from 21%.
Customer Hyper-Personalization
In two months, our team revolutionized email marketing for our client, driving 40% more revenue over their previous approach. Our experts leveraged hyper-personalization, AI, and decades of hands-on business expertise to maximize ROI. They also built new capabilities at the client by aligning incentives, boosting collaboration, and empowering teams with more effective approaches.
Meet the team
Buenos Aires