How AI can help with holiday shopping

AlixPartners’ Global Co-Leader of AI & Data Angela Zutavern joined Vicky Nguyen on the TODAY Show to explore how AI is reshaping holiday shopping this year. AI is playing a big role, with tools like shopping assistants helping consumers save time and money and boosting retailers’ reach. Many have introduced new AI-powered shopping assistants in their apps that offer personalized gift ideas. 2024 is promising to be a pivotal year for AI in retail, and this holiday season will be a major test of its potential. 

Watch the full video on Today.com