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Sonia Lapinsky, Head of Fashion Retail at AlixPartners, discussed Amazon’s rise to become the world’s largest apparel and footwear retailer with CNBC
01 December 2025
Amazon became America’s largest clothing retailer by combining fast delivery, competitive pricing, and a huge selection. Sonia Lapinsky told CNBC that Amazon’s scale and convenience are reshaping shopping, forcing other retailers to rethink pricing and inventory.