Veronica is an experienced user-experience/user-interface (UX/UI) designer who has designed complex web applications for high-traffic websites. Prior to joining AlixPartners, she was a UX manager at the biggest home appliance retailer in Argentina, designing omnichannel platforms ranging from user experience research to final launch. She also served as a UX design leader at the second-largest media group in Argentina, where she oversaw the design of all digital projects.
In AlixPartners, she is the UX/UI digital platforms leader.
Veronica has a master's degree in accessibility and usability from National Technological University in Argentina. She teaches interaction design at the Torcuato Di Tella University and is fluent in Spanish and English.
Key Engagements:
- Improved user interface interaction through user research and designed new features for AlixPartners’ digital platforms, resulting in a better user experience for practitioners and driving a 25% increase in adoption over the past year.
- Enhanced communication with users through user experience surveys and developed resources and documentation to expand knowledge of the platforms within the firm.
- For an e-commerce retailer, designed an omnichannel order management system that would monitor whether purchases get efficiently charged, properly handled, and rapidly delivered; developed logistic apps to improve delivery and store-pickup management.
- Improved client’s e-commerce conversion rates 3x by adding customer segmentation and geolocation attributes to the client’s website.
- Decreased 25% call center contacts by automating customer self-service tools, which created an improved user experience.
- Conducted UX research and designed a newspaper website that improved site performance and increased the number of unique visitors and paying subscribers.