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Veronica is an experienced user experience and user interface (UX/UI) designer who has led the design of complex web applications for high-traffic websites. Prior to joining AlixPartners, she was a UX Manager at the largest home appliance retailer in Argentina, where she designed omnichannel platforms from initial user research to final launch. She also served as UX Design Leader at the country’s second-largest media group, overseeing the design of all digital projects.

At AlixPartners, Veronica is the Partnerships & Platforms UX Leader, responsible for defining design strategy and elevating user experience across platforms through user-centered design. She drives usability best practices and ensures research is integrated into product development.

Veronica holds a master’s degree in Accessibility and Usability from the National Technological University in Argentina and is fluent in Spanish and English.

Key Engagements:

  • Defined and implemented the UX design strategy across all AlixPartners digital platforms, establishing best practices to ensure a consistent, user-centered experience firm-wide.
  • Improved user interface interactions through research and designed new features for AlixPartners’ digital platforms, enhancing practitioner experience and driving a 25% increase in adoption.
  • Strengthened communication with users via UX surveys and developed resources and documentation to expand Platforms' knowledge across the firm.
  • For a leading e-commerce retailer, designed an omnichannel order management system to ensure efficient payments, proper handling, and rapid delivery; developed logistics apps to optimize delivery and store-pickup management.
  • Increased a client’s e-commerce conversion rates threefold by integrating customer segmentation and geolocation features.
  • Reduced call center contacts by 25% through automation of customer self-service tools, improving overall user experience.
  • Conducted UX research and redesigned a leading news website, enhancing site performance and increasing both unique visitors and paying subscribers.