elautier@alixpartners.com Erik Lautier Partner AlixPartners, LLP +33 6 73 45 68 02 https://www.alixpartners.com/media/19655/elautier_480x480.jpg
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Erik Lautier



Erik has more than 20 years of diverse experience in e-commerce and marketing, having held several C-level executive positions at publicly traded fashion apparel retailers and having served as interim chief marketing officer (CMO) and chief digital officer (CDO) at direct-to-consumer (DTC) brands in hypergrowth. Erik’s clients benefit from his expertise in accelerating revenue growth, reducing costs, finding efficiencies in marketing spend, improving margins, building teams, and defining road maps to help clients triage the various opportunities before them and then execute upon what is most immediately relevant and impactful. Erik has led e-commerce and marketing at such brands as Lacoste, Bebe, Francesca’s, and LVMH portfolio brand EDUN, and has engaged deeply as a consultant with numerous other brands in fashion apparel, beauty, jewelry, gifts, and accessories, among other verticals. Erik has an MBA in marketing and entrepreneurship from INSEAD and was the recipient of the L’Oreal Scholarship for Creativity and Entrepreneurship.