Beauty and cosmetics company
Whole company transformation in a rapidly transforming market
At AlixPartners, our Beauty, Health, Wellness practice cuts through the noise. In a space where sectors are converging and promises are abundant, we partner with our clients to define and execute strategies to deliver profitable growth.
We are leaders in transformation who deliver growth and profit dollars while optimizing long-term brand equity. As market dynamics shift, consumer behaviors change, and cultural codes evolve, upholding the status quo is fatal.
We are experienced operators, brand enthusiasts, and consumers ourselves who are brought in when it really matters. We have broad and deep consumer, brand, and retail expertise critical for beauty, health, and wellness.
Winning today requires placing big, informed bets based on deep consumer understanding—–guided by data and executed with precision. To do this while keenly managing risk and ensuring a strong return on every dollar spent … that’s transformation.
Our clients are retailers, strategics, brands, manufacturers, and investors who develop markets, define categories, and delight customers. As a team, we roll up our sleeves and dive into execution —with an ownership mindset —to leverage disruption and drive value.
Our services
Acceleration of commercial excellence
- Markets and channel expansion
- Pricing, promo, and marketing effectiveness
- Consumer insights, acquisition, and retention
Unlocking margin improvements
- Assortment optimization + product lifecycle
- COGS improvement
- Gross-to-net and adjusted gross margin enhancement
Unleashing operating power
- Operating model and G&A optimization
- End-to-end supply chain enhancement
- Working capital and inventory management
