2017 global restaurant consumer survey: the race for share of wallet heats up

Our 2017 global restaurant consumer survey found that consumers overwhelmingly want to dine out more—but they don’t want to spend proportionally more. That’s a tall order for restaurants around the globe.

At a glance

• Strategies for reducing restaurant spending vary from country to country. Some consumers will order cheaper or less food, and others plan to use coupons or join frequent diner programs.
• It turns out that restaurants are fighting the share-of-wallet battle more often with retail and travel than with delivery, prepared foods, and meal kit offers.
• 40% of consumers said they would order delivery from an establishment without pick-up or dine-in services. That suggests restaurant operators could enter markets in a different way.