Fred Crawford
Managing Director, New York
"The good news is that you can put up a web page today and tomorrow you can have a billion customers.
The bad news is that you can put up a web page today and tomorrow have a billion customers."
—Managing partner, private equity firm
What can any company learn from born-digital approaches?
Born-digital companies—those fountains of innovation capitalizing on exploding technological and analytical capabilities—have transformed industry after industry. They often seem more destined for ongoing success than their born-traditional counterparts (companies arising from the Industrial Age’s pre-Internet economy). But as our born-digital study shows, many are evolving in self-destructive ways.
We set out to diagnose the problem, identify solutions, and consider what both types of companies can learn from each other—which is a lot. And we used our findings to develop diagnostic tools that help each type swiftly spot their weaknesses and craft strategies for avoiding costly mis-steps and catching up quickly.
Insights from this study will help any company—whether born-digital or born-traditional—position itself for stronger and more sustainable growth. Read the articles below, and sign up for our born-digital newsletter to see all new articles as they are released.
The Born-digital research story
Watch this brief overview video as Managing Directors Angela Zutavern and Fred Crawford discuss the AlixPartners Born-Digital company study, including some of the provocative themes that emerged on the strengths and weakness of both the born-digital and born-traditional models.
Read the born-digital research series
Is your born-digital company ready for the next phase of growth?
Most companies—born-digital or born-traditional—are stuck in their lane, according to our research. There are patterns of behavior driven by your business’s ancestry and operating model that can be predicted—and managed. Our consultant-led Diagnostic applies our research insights to your business to quickly assess your capabilities and identify opportunities for improvement. The Born-digital DiagnosticTM enables you to set a course for success amid the coming storm of economic disruption.
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