AlixPartners - when it really matters
AlixPartners - when it really matters
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    when it really matters management consulting accelerated transformation
    It's how we do it that makes the difference

    AlixPartners is a results-driven management consulting firm.  We specialize in those "when it really matters" situations when how you manage through or take advantage of disruption will make or break the future of your company.

    LEARN MORE

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    When a PE firm needed help returning a portco to its glory days

    Our unique approach enabled this PE firm to quickly restore their distressed portfolio company’s EBITDA performance to levels that attracted a buyer willing to pay a handsome price—one that nearly doubled the investment value at exit.

    Read the 
    client story
    .

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    digital what
    The AlixPartners QuickStrike Methodology

    QuickStrike® is our fast, effective methodology that identifies the issues affecting a company's performance, reviews the available options, and plans the solution—in a matter of weeks. 

    Learn more

  • Insights
    ap disruption insights logo 2020
    Disruption through the lens of COVID-19

    Even with our 40 years of helping companies confront disruption, few could have predicted the massive disruption of COVID-19, with its reverberating and amplifying effect across geographies, industries, and supply chains.

    Read the
    research

    singles day retail study china 2019 navthumbnail
    After a dramatic 2020, what does 2021 have in store for retail?

    The marks left by 2020 won’t disappear entirely. For one, we believe that consumer behavior has changed forever. This means that retail will have to adopt many of its ad hoc adaptations permanently. Keeping this in mind, here are 10 trends we expect for retail in 2021. 

    Read our
    Retail Viewpoint

    shelves in a store blurred
    How COVID-19 has changed consumer priorities

    The most impactful changes to consumer behavior can be segmented into four areas: health, hygiene, home, and habits. The impact on consumer behavior across these four areas will have significant implications for companies. 

    Read our
    research

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    Non-traditional career paths in management consulting

    Pilar Tarry grew up surrounded by books, thinking she’d make a career in academia. But she recently completed 19 years at AlixPartners, the latest one as a managing director here. Despite finding success quickly, Pilar Tarry’s career progression was not completely linear—by design. 

    Read Pilar's
    story

    tghalayini ms 0151 1920x1920
    Balancing a growth career and active personal life

    As a husband, father, and regional community leader for our Investigations, Disputes & Risk group, Tarek Ghalayini's strategy to creating life balance is about keeping his priorities and family top of mind. Learn how his approach has evolved over the years. 

    Read Tarek's
    story

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    • Our People
      • Our People
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      • Our Leadership
      • Our Managing Directors and Directors
    • In The News
    • Diversity & Inclusion
    • Alumni
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    • when it really matters management consulting accelerated transformation
      It's how we do it that makes the difference

      AlixPartners is a results-driven management consulting firm.  We specialize in those "when it really matters" situations when how you manage through or take advantage of disruption will make or break the future of your company.

      LEARN MORE

  • Industries
    • Industries
    • Aerospace, Defense & Aviation
    • Automotive & Industrial
    • Business & Consumer Services
    • Consumer Products
    • Energy & Process Industries
    • Financial Services
    • Healthcare & Life Sciences
    • Private Equity & Investors
    • Real Estate, Engineering & Construction
    • Restaurants, Hospitality & Leisure
    • Retail
    • Technology, Media & Telecommunications
    • Transportation & Infrastructure
    • ceo personality
      When a PE firm needed help returning a portco to its glory days

      Our unique approach enabled this PE firm to quickly restore their distressed portfolio company’s EBITDA performance to levels that attracted a buyer willing to pay a handsome price—one that nearly doubled the investment value at exit.

      Read the 
      client story
      .

  • Services
    • Services
    • Economics Consulting
    • Investigations, Disputes & Risk
      • Investigations, Disputes & Risk
      • Litigation & Arbitration
      • Investigations & Compliance
      • Legal Analytics & Discovery
      • Valuation, Corporate Finance & Transaction Support
    • Mergers & Acquisitions
    • Performance Improvement
      • Performance Improvement
      • Performance Improvement Main Page
      • Go-to-Market & Revenue Growth
      • Operational Performance Improvement
      • Organizational Effectiveness & Efficiency
      • Sourcing & Procurement Transformation
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      • Technology & Digital
      • Cyber
      • Tech Advisory
      • Tech Implementation
    • Transformative Leadership
      • Transformative Leadership
      • High-Performing Leadership
      • Organizational Dynamics
    • Turnaround & Restructuring
      • Turnaround & Restructuring
      • Turnaround & Restructuring Main Page
      • Turnaround & Restructuring Consulting
      • Interim Management and Chief Restructuring Officer Services
      • Creditor Advisory Services
      • Bankruptcy, Insolvency & Case Management
      • Financial Assessment
    • digital what
      The AlixPartners QuickStrike Methodology

      QuickStrike® is our fast, effective methodology that identifies the issues affecting a company's performance, reviews the available options, and plans the solution—in a matter of weeks. 

      Learn more

  • Insights
    • Insights
    • ap disruption insights logo 2020
      Disruption through the lens of COVID-19

      Even with our 40 years of helping companies confront disruption, few could have predicted the massive disruption of COVID-19, with its reverberating and amplifying effect across geographies, industries, and supply chains.

      Read the
      research

    • singles day retail study china 2019 navthumbnail
      After a dramatic 2020, what does 2021 have in store for retail?

      The marks left by 2020 won’t disappear entirely. For one, we believe that consumer behavior has changed forever. This means that retail will have to adopt many of its ad hoc adaptations permanently. Keeping this in mind, here are 10 trends we expect for retail in 2021. 

      Read our
      Retail Viewpoint

    • shelves in a store blurred
      How COVID-19 has changed consumer priorities

      The most impactful changes to consumer behavior can be segmented into four areas: health, hygiene, home, and habits. The impact on consumer behavior across these four areas will have significant implications for companies. 

      Read our
      research

    • AlixPartners Disruption Insights
    • COVID-19 Response
    • Client Stories
    • AlixTalks
  • Careers
    • Careers
    • ptarry ms 13 1920x1920
      Non-traditional career paths in management consulting

      Pilar Tarry grew up surrounded by books, thinking she’d make a career in academia. But she recently completed 19 years at AlixPartners, the latest one as a managing director here. Despite finding success quickly, Pilar Tarry’s career progression was not completely linear—by design. 

      Read Pilar's
      story

    • tghalayini ms 0151 1920x1920
      Balancing a growth career and active personal life

      As a husband, father, and regional community leader for our Investigations, Disputes & Risk group, Tarek Ghalayini's strategy to creating life balance is about keeping his priorities and family top of mind. Learn how his approach has evolved over the years. 

      Read Tarek's
      story

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    • How We Hire
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BORN-DIGITAL

With speed, innovation, and agility,
come challenges of scale

born digital research
  1. Home
  2. Insights & Impact
  3. Insights
  4. Born Digital Company Study

"The good news is that you can put up a web page today and tomorrow you can have a billion customers.
The bad news is that you can put up a web page today and tomorrow have a billion customers."
—Managing partner, private equity firm

What can any company learn from born-digital approaches?

Born-digital companies—those fountains of innovation capitalizing on exploding technological and analytical capabilities—have transformed industry after industry. They often seem more destined for ongoing success than their born-traditional counterparts (companies arising from the Industrial Age’s pre-Internet economy). But as our born-digital study shows, many are evolving in self-destructive ways.

We set out to diagnose the problem, identify solutions, and consider what both types of companies can learn from each other—which is a lot. And we used our findings to develop diagnostic tools that help each type swiftly spot their weaknesses and craft strategies for avoiding costly mis-steps and catching up quickly.

Insights from this study will help any company—whether born-digital or born-traditional—position itself for stronger and more sustainable growth. Read the articles below, and sign up for our born-digital newsletter to see all new articles as they are released.

Read the born-digital research series

transparent
What traditional companies can learn from digital natives
Read More
digital natives are winning the ai race
How digital natives are winning the AI race
Read More
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Born-digital: How innovators re-innovate
Read More
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Secrets from born-digital boardrooms
Read More
Can born-digital companies scale?
Read More
bd 9 growing up digital born digital
Born-digital: Leveraging HR and talent
Read More
bd 5 avoiding the talent trap for born digital companies
Avoiding the talent trap for born-digital
Read More
Covid-19 analysis of born-digital companies
Read More
bd6 missing ingredient in born digital companies operations
Missing Ingredient in Born-Digital Businesses
Read More
bd3 digital ethics and privacy
Fast Finisher or Built to Last
Read More
transparent
Born-digital companies can accelerate post-COVID recovery
Read More
born digital ancestry
Born-digital: Unique Ancestry
Read More
born digital triumphs and truths
Triumphs & truths of born-digital
Read More
management consultant working careers

Is your born-digital company ready for the next phase of growth?

Most companies—born-digital or born-traditional—are stuck in their lane, according to our research. There are patterns of behavior driven by your business’s ancestry and operating model that can be predicted—and managed. Our consultant-led Diagnostic applies our research insights to your business to quickly assess your capabilities and identify opportunities for improvement. The Born-digital DiagnosticTM enables you to set a course for success amid the coming storm of economic disruption. 

Contact us

Most companies—born-digital or born-traditional—are stuck in their lane, according to our research. There are patterns of behavior driven by your business’s ancestry and operating model that can be predicted—and managed. Our consultant-led Diagnostic applies our research insights to your business to quickly assess your capabilities and identify opportunities for improvement. The Born-digital DiagnosticTM enables you to set a course for success amid the coming storm of economic disruption. 

Contact us

Meet the Born-Digital Team

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Leopoldo Aguerrevere

Director, New York

EMAIL BIO
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Fred Crawford

Managing Director, New York

EMAIL BIO
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Rob Hornby

Managing Director, London, New York

EMAIL BIO
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Adam Pressman

Managing Director, Chicago

EMAIL BIO
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Angela Zutavern

Managing Director, Dallas

EMAIL BIO

MORE BORN-DIGITAL UPDATES

Our research shows how born-digital and born-traditional companies can accelerate transformation and learn from each other.

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© AlixPartners, LLP. AlixPartners is not a certified public accounting firm and is not authorized to practice law or provide legal services.
*Registered Name: AlixPartners UK LLP | Registered Address: 6 New Street Square London, EC4A 3BF United Kingdom | Registration Number: OC360308 | Place of Registration: England & Wales
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© AlixPartners, LLP. AlixPartners is not a certified public accounting firm and is not authorized to practice law or provide legal services.

*Registered Name: AlixPartners UK LLP | Registered Address: 6 New Street Square London, EC4A 3BF United Kingdom | Registration Number: OC360308 | Place of Registration: England & Wales