What do GCC companies need to do to facilitate the transition to a cash culture?

As GCC economies grapple with the coronavirus crisis and its ramifications, potentially including long-term declines in international and domestic travel, a cratering of consumer spreading and significant corporate defaults, the risks of “getting caught short” have multiplied.

The extent of this global crisis may not be fully understood for many months, if not years, but the decisions that companies take now, particularly around cash preservation and management, will determine their post-pandemic future.

We have identified tactics for building a strong cash management foundation and expanding focus to meet operating needs.