How business-intelligence-driven KPIs enable better customer experiences and improved operations

Across the business landscape, corporate giants as well as small- and medium-size enterprises alike are digitizing every phase of their operations—from the shop floor to the sales floor and everywhere in between.

It’s hardly a secret that the more robust a company’s business intelligence (BI) capabilities are, the better the company’s financial performance. BI—in conjunction with the key performance indicators (KPIs) that BI feeds and enables—gives companies the power to make smart, fact-based decisions, the information needed to improve their operations, and the advice necessary to enhance the experiences they offer customers. But if all of that is so widely known and accepted, why do more than 50% of companies worldwide lack adequate business intelligence capabilities?