How consumer companies can survive—and thrive—in a digital world

Companies that figure out how to merge digital excellence with operational excellence are outrunning rivals, but managing the challenges isn’t easy. We flag four areas executives should focus on.

At a glance

• Some traditional consumer-related companies still dismiss digital business as something that’s not directly relevant—or relevant only to e-commerce.
   
• Companies that embrace digital transformation and figure out how to merge digital excellence with operational excellence are outperforming rivals by an average of 26%.
  
  
• But managing the practical challenges isn’t easy. Companies need to (1) translate data into insight, (2) build new digital revenue streams, (3) use digital automation to reduce complexity, and (4) protect their digital assets.