The inconvenience of social distancing could affect average spend at airport retail outlets, according to a new survey from AlixPartners. Airport retailers will need to be proactive if they are to survive once COVID-19 related travel restrictions are lifted.
The airport retail landscape looks set for drastic change following the lifting of COVID-19 restrictions, according to a new survey of airport travelers conducted by AlixPartners.
The majority (86%) of respondents say they will travel less frequently and spend less in airport shops once restrictions are lifted, with 64% saying that social distancing and health protection measures are the primary reason.
Three-quarters of respondents felt they would not be comfortable in an environment that did not have health protection measures in place, while over half were willing to wait in line before entering a shop due to social distancing and/or health protection measures.
Meanwhile, 43% said that they will avoid interaction with sales staff when in shops, and 38% said they would avoid entering shops altogether.