The tourism industry is no stranger to a crisis. In recent years, the industry has faced terrorist attacks, political upheaval and, of course, the ongoing pandemic. The industry has, and always will, need to be prepared to operate in a state of uncertainty.

Whereas terrorism and political crises have generally been localized events, COVID-19 and climate change are illustrating how modern crises are increasingly being felt across the globe. Faced with such crises, companies in the tourism industry will need to focus not just on “restarting” their operations after the lockdown but also using the emergence as an opportunity to “reset” their organizations to be more resilient to an environment of constant crises. 

What does this “reset” mean in practice, though? Here, we focus on four key actions that organizations can take to become more resilient, based on a number of our conversations with C-suite executives across the European travel sector.

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