To make your corporate values more than lip service, start from within

With society’s traditional beacons of leadership regularly appearing in front-page scandals, people are increasingly turning to business leaders to fill that void. Employees are looking to CEOs and other senior corporate leaders to be champions of good causes, to embody wholesome and bedrock values, and to transmit the ethics we want to emulate ourselves and encourage in others. You can debate whether the standards have become too high — CEOs are still mortal humans, after all — but the fact is, this is a trend that’s likely to continue.