Rough seas ahead for global container shipping industry as it weathers capacity changes, new alliances, shifting trade routes, and geopolitical trade tensions

A repeat of last year’s tailwinds unlikely as structural changes and external pressures pummel shippers, according to AlixPartners’ 2025 Container Shipping Outlook Report

NEW YORK (February 27, 2025) – Capacity and its deployment dominate the outlook for shippers this year as they digest the impact of tariffs, the potential rebound in Red Sea traffic, and the introduction of the new alliance Gemini, according to global consulting firm AlixPartners’ 2025 Container Shipping Outlook Report, “Navigating the Crosscurrents.”

The tailwinds from the Suez Canal diversions, industrial action at ports, and a U.S. soft landing reversed early expectations in 2024, and resulted in container shippers enjoying one of their best years on record. The disruptions continue this year with the potential impact of U.S. and retaliatory tariffs combining with a wave of new capacity and efforts to remake global shipping networks. 

The timing of a return to normalized Red Sea routings might govern the immediate future of rates. Buoyed by last year’s profits, carriers are likely to wait and see whether Middle East ceasefires last, with an industry consensus that most of the diversions around the Cape of Good Hope won’t be unwound in the first half of 2025. 

According to the report, returning to normal routes will release capacity in addition to the flotilla of new-build ships that promise to upset the supply-demand balance in shipping. A vast amount of new capacity will become available over the next five years or so, after carriers ordered a record amount of TEU in 2024, with 200 new vessels in 2025 alone, said the study.

The shift to alliances

Alliance realignments come and go. However, the launch of the Gemini Cooperation between Maersk and Hapag-Lloyd on February 1st marks one of the boldest efforts to tackle the industry’s reliability challenge.  If executed successfully, more than 340 vessels operating a hub-and-spoke network could offer a viable alternative to the port-to-port model. Shippers that place a high value on reliability may be willing to accept the higher charges from shuttling cargoes to their final destination.

The report notes that with the shift to three alliances, plus MSC as a standalone company, there is a significant reduction in market concentration. With the addition of a 9-10% increase in capacity the reopening of the Red Sea route would trigger a significant change in competition to meet capacity. The likely upshot: plunging ocean freight rates and a reversion to the chronic overcapacity that has long affected the industry. Even with the alliances, geopolitical tensions, labor disputes across multiple geographies (Canada, Europe, the US), and the Red Sea closure have taken their toll on reliability, and the issues will likely continue through 2025 at least.

“The double whammy effect of Suez reopening and Gemini cooperation on container shipping operations could be nothing short of revolutionary,” said Marc Iampieri, Global Co-Leader of AlixPartners’ Logistics & Transportation practice. “And we could see a triple whammy if a raft of new tariffs is imposed by the U.S. and other major trading nations. Once the Red Sea crisis is resolved, the supply-demand dynamic could shift in favor of shippers, and rates could fall as quickly as they rose.”

It may take the Gemini partners time to prove themselves. Tariffs have a habit of unleashing major disruptive forces, with the surprise U.S. move to retake control of the Panama Canal only muddying the waters. U.S. tariffs and retaliatory actions may just drive a short-term shift in trade flows that gives carriers time to realign capacity and demand. 

“Rather than try to predict what’s coming next, container shipping stakeholders should focus on maintaining a high level of operational readiness. Strong crosscurrents are buffeting the industry, and the advantage will go to operators capable of adjusting rapidly and efficiently,” said Brian Nemeth, Global Co-Leader of AlixPartners’ Logistics & Transportation practice.

Sustainability: Cleaning up the fleet and finding energy alternatives are a heavy lift

Sustainability has long been on the agenda for shippers and the shipping industry at large, but shippers are now stepping up the pressure to modify and decarbonize their fleets. This is a tall order as over 90% of vessels on the water currently operate on high emission fuels. Because of this, the fuel and energy transition may possibly have the largest impact of all measure available to improve sustainability in the ocean container ecosystem. While alternatives continue to be tested to date, an alternative has not been established as front runner. Other items on shippers’ sustainability agenda include noise-limiting measures to protect marine life from noise pollution and improved handling of ballast water to prevent the spread of invasive species. Regulators, meanwhile, are pressing shipyards to build ships that can be more effectively recycled during end-of-life scrapping.

To read the full report visit: 2025 Container Shipping Outlook: Navigating the crosscurrents.

About AlixPartners

AlixPartners is a results-driven global consulting firm that specializes in helping businesses successfully address their most complex and critical challenges. Our clients include companies, corporate boards, law firms, investment banks, private-equity firms, and others. Founded in 1981, AlixPartners is headquartered in New York, and has offices around the world. For more information, visit www.alixpartners.com.

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